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Launched in September  by New York-based publisher Macfadden Publications , SPORT pioneered the generous use of color photography — it carried eight full-color plates in its first edition. The SPORT Award, given initially to the outstanding player in baseball's World Series Johnny Podres of the Brooklyn Dodgers was the inaugural winner , was later expanded to include the pre-eminent post-season performers in the other three major North American team sports.
As of , the photo archive of SPORT , which represents one of the most significant collections of 20th-century sports photography in North America, [ according to whom? For many of the middle years of the 20th century, the king of sport magazines in North America was not Time Inc. Launched in September , Macfadden's SPORT magazine broke new ground, as the first mainstream national sports publication, but also in its editorial innovations.
In those years, SPORT had the market for magazine-style sports journalism virtually to itself and, under founding editor Ernest Heyn , pioneered a brand of behind-the-scenes glimpses of the heroes of the day not previously attempted. The emphasis was not on the games or the teams, but on the elements of human drama that lay beneath. Many of the magazine's editorial innovations—such as its SPORTtalk digest of short items at the front of the magazine, the SPORT Special long feature at the back and, in particular, the use of full-page colour portraits of the stars of the day—were later borrowed by the new kid on the block, SI , when it made its debut as a weekly in In fact, Time Inc.
From its launch in September , with Joe DiMaggio gracing the inaugural cover, SPORT magazine thrived in a field it had in its early years essentially to itself; rival The Sporting News then being a weekly newspaper printed on newsprint.
It continued to thrive for a quarter-century or so, as SI struggled to reach profitability, and to find the right blend of spectator and participatory sports. Ogden Nash wrote his baseball poem " Line-Up for Yesterday " for the magazine in Representative of SPORT magazine's stature, in the hearts and minds of the reading public, but also of the men who ran the leagues and teams across North America, was the magazine's success in establishing the SPORT Award in for the most valuable player in the World Series.
The concept was expanded over the years until a SPORT magazine award was presented to the outstanding post-season performer in all four major team sports, as sanctioned by the leagues. Under Downe and Charter, there was a zig-zag in editorial direction, and gradually SPORT lost its way, its distinctive voice, and circulation declined. Beeler and Hanrahan immediately implemented a strategic plan of editorial and circulation repositioning with a return to a "sports in depth" theme as opposed to attempts to cover sports news.
Circulation practices were improved and re-validated. This quickly revived the magazine and its advertising base. Allison brought in David Bauer then—deputy managing editor of Sports Illustrated as editor. Under Hanrahan as publisher and Bauer as editor, SPORT sharply improved its design and editorial content under the "sports in depth" theme, and the magazine became profitable for the first time in years.
Hanrahan, Allison and Bauer all moved on to other projects after a few years. In August , after appearing every month for 54 years under 10 different owners, SPORT magazine ceased publication. SPORT ' s demise was duly mourned. TVS Magazines. There is also a second location in Vancouver, British Columbia, Canada. From Wikipedia, the free encyclopedia. This article is about the former American sports magazine.
Macfadden Publications. Bartell Publishing.
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