Moore, author of Crossing the Chasm and Dealing with Darwin. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable— Mastering the Complex Sale will be required reading for years to come! In his world, value trumps price and commoditization isn't a given, it's a choice.
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Moore, author of Crossing the Chasm and Dealing with Darwin. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable— Mastering the Complex Sale will be required reading for years to come!
In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth.
It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference. Sold by: Amazon. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace.
It shows you how to stand apart from your competition, communicate with great clarity, and position your solution as the most compelling choice for the long term. The knowledge in this book is priceless. The trust and respect created by the diagnostic process is a must-have for success here in Asia and around the globe.
It enables us to differentiate ourselves early and achieve long-lasting success. The conversation examples of his powerful diagnostic approach will bring even greater success to our organization. Truly exceptional! It scares me to see all the ways in which we can self-sabotage our sales opportunities-but that's only chapter one. Throughout the book, Thull describes compelling examples of how to succeed in a cluttered marketplace.
This is an essential read for anyone working to understand his customers in a complex world. Skip to main content Jeff Thull. Something went wrong. Please try your request again later. Jeff is a leading-edge strategist and valued advisor for executive teams of major companies worldwide. He has gained the reputation for being a thought leader in the area of sales and marketing strategies and relationship management for companies involved in complex sales.
Jeff is a compelling, entertaining and thought-provoking keynote speaker with a track record of over 3, speeches and seminars delivered to corporations and professional associations worldwide.
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Learn more about Amazon Prime. Get free delivery with Amazon Prime. Books By Jeff Thull. Mar 10, Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas.
Other Formats: Audible Audiobook , Hardcover. A snapshot of today's B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today's complex B2B environment.
The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they've helped customers understand and achieve the full value of the products and services they've purchased.
The power of this model rests in closing the "value gap", or that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they've made about their products, and by customers who are unwilling or unable to comprehend the total value received. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide.
Whether in technology, manufacturing, professional services, health care, or finance, this is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services.
Senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will find new ideas and tactical solutions in The Prime Solution that will go a long way in closing the "value gap" and increasing revenue. Other Formats: Hardcover. Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. More Information. Anything else? Provide feedback about this page. Back to top.
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Are your people selling to executives or are they hung up in mid-level management and the purchasing department? An intensive sales training seminar for sales professionals involved in the complex sales of software, technology, capital equipment and high-level professional services. In this complex and highly competitive global market, Prime Resource Group can help you connect and quantify your unique competitive value and achieve profitable, bottom-line results. Prime Resource Group focuses on complex sales in a very challenging global market. Jeff Thull Debates Needs vs.
Mastering the Complex Sale: How to Compete and Win When the Stakes Are High!
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