What is a Marketing Plan? A marketing plan is the central instrument for directing and coordinating the marketing effort. It operates at a strategic and tactical level. DogsThe image cannot be displayed. Your computer may not have enough memory to open the image, or the image may have been corrupted. Restart your computer, and then open the file again.
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Kotler MM 14 Ch01
Embed Size px x x x x What is Holistic Marketing? Holistic marketing sees itself as integrating the value exploration, value creation, and value delivery activities with the purpose of building long-term, mutually satisfying relationships and co-prosperity among key stakeholders. How can we create new value offerings efficiently? How can we delivery the new offerings efficiently?
Kotler MM 14e 19 Ippt GE