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The language barrier and its implications for HQ-subsidiary. Drivers of misunderstandings Most multinational companies MNCs routinely experience the interaction between managers belonging to different language groups. Even if the managers in question are relatively competent in the language of the other party loss of rhetorical skills is always present as the use of humor, symbolism, sensitivity, negotiation,. These are skills that are more important in managerial positions than in operational positions. Cyr and Schneider found that senior managers had more language-related problems than production employees.

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The theoretical-methodological principles which guided this research were: English for specific purposes, reading and textual genre. This article presents the linguistic-discursive analysis of the introductions that comprise the corpus used in the studyof the original study.

The results showed that the linguistic evidence not always corresponded to a specific rhetorical movement SWALES, in the introductions. The study had a pedagogical purpose because it highlighted the linguistic marks and the verbal structures that really occur in this genre.

Keywords : research article introduction, linguistic-discursive analysis, English for specific purposes. Como sugerem as pesquisadoras Celce-Murcia e Olshtain , p. A FIG. Segundo Ramos , p. De acordo com Swales , p. O operador discursivo 17 however.

Prova set. Prova fev. Acesso em: 30 mai. Hillsdale: Lawrence Erlbaum Associates, Analysing genre: language use in professional settings. London: Longman, Genre-Mixing in Academic Introductions. English for Specific Purposes , v. Os textos e seu estatuto. Pour un interactionisme socio-discursif. Discourse and context in language teaching. Cambridge: Cambridge, DIAS, R.

Reading Critically in English. Acesso em: 23 mar. English for specific purposes. Cambridge: Cambridge University Press, Language, context, and text : aspects of language in social-semiotic perspective. Australia: Deakin University, Teaching English as a second or foreign language. KOCH, I. Desvendando os segredos do texto. An introduction to second language acquisition research. New York: Addison Wesley Longman, Genre as Social Action. Quartely Journal of Speech, 70, p.

Revista do Centro de Artes e Letras. Santa Maria, v. The ESPecialist. ESP in Brazil: history, new trends and challenges. English for academic and specific purposes in developing, emerging and leastdeveloped countries. The present position. Oxford: Pergamon Press, Recife, Acesso em: 22 abr. Second Language Research Methods. Oxford: Oxford University Press, Genre analysis. Research Genres : exploration and applications.

Academic Writing for graduate students : a course for nonnative speakers of English. USA: Universityof Michigan, Competitive priorities and managerial performance: a taxonomy of small manufacturers.

Kathuria, Ravi. JournalofOperations Management , v. Vietnam: A cross-cultural comparison of upward influence ethics. Vietnam: A cross- cultural comparison of upward influence ethics. Journal of International Management , v. Journal of Management , v. Orientada pela Profa. Reinildes Dias. Para mais detalhes,confira Coelho Any ESP course may differ from another in its selection of skills, topics, situations and functions and also language.

It is likely to be of limited duration. These purposes are recognized by the expert members of the parent discourse community, and thereby constitute the rationale for the genre.

This rationale shapes the schematic structure of the discourse and influences and constrains choice of content and style" SWALES, , p. All the contents of this journal, except where otherwise noted, is licensed under a Creative Commons Attribution License.

Services on Demand Journal. De acordo com Robinson , p. How to cite this article.

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If we consider information transfer in its broadest sense, the information industry, with all its complex ramifications, now employs more people than any other. To the old established methods of conveying information through the written word, in books, newspapers, magazines and by direct speech in traditional teaching establishments and at public meetings, we must now add many new ones. These include the transfer of information by telephone, radio and television; photographs and films; records and cassettes; and last but certainly very far from least by extraction from the vast store of knowledge electronically accumulated in modern databases. This extension of the realm of information, and of the means of conveying it, gives a great deal of indirect employment in the manufacturing of paper and photographic film; printing and processing machinery; a great range of complex electrical, electronic and reprographic equipment; teaching aids and so on. Today, information retrieved via computers has come to be regarded as a normal feature of daily life in the western world. Williams, T. Facts on File Publications, New York, , p.

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The theoretical-methodological principles which guided this research were: English for specific purposes, reading and textual genre. This article presents the linguistic-discursive analysis of the introductions that comprise the corpus used in the studyof the original study. The results showed that the linguistic evidence not always corresponded to a specific rhetorical movement SWALES, in the introductions. The study had a pedagogical purpose because it highlighted the linguistic marks and the verbal structures that really occur in this genre. Keywords : research article introduction, linguistic-discursive analysis, English for specific purposes.

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