THE LIVING COMPANY ARIE DE GEUS PDF

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Named one of the ten best business books. Business Week His Harvard Business Review article, "Planning as Learning", established him as a leading expert in organisational learning. Arie de Geus has been a Visiting Fellow at London Business School and adviser to many governments and private institutions.

In his book Arie explains why so many companies die early, and provides the key to corporate longevity. When the usual lifespan of a company is As the former head of strategic planning for Royal Dutch Shell, de Geus knows that the answer is people more than financial assets. In "The Living Company", he maintains that the most enduring companies treat their enterprises as 'living work communities' rather than purely economic machines. From the remarkable stories of companies like the year-old Stora, de Geus has distilled the essential elements of the long-lived company, and persuasively outlines his prescription for organisational longevity.

Arie de Geus. Home Thinking Publications Articles Talks. A 'global statesman' of business change, widely recognised as the originator of many of the principles and practises underlying the Learning Organisation concept, and is one of the world's most effective business strategists. The Living Company translated into more than twenty languages having received numerous awards.

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The Living Company

In the world of institutions, commercial corporations are newcomers. They have been around for only years—a mere blip in the course of human civilization. In that time, as producers of material wealth, they have enjoyed immense success. If you look at them in light of what they could be, however, most commercial corporations are underachievers. They exist at an early stage of evolution; they develop and exploit only a small fraction of their potential. Consider their high mortality rate.

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"The Living Company" by Arie de Geus

Named one of the ten best business books. Business Week His Harvard Business Review article, "Planning as Learning", established him as a leading expert in organisational learning. Arie de Geus has been a Visiting Fellow at London Business School and adviser to many governments and private institutions. In his book Arie explains why so many companies die early, and provides the key to corporate longevity. When the usual lifespan of a company is As the former head of strategic planning for Royal Dutch Shell, de Geus knows that the answer is people more than financial assets.

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